“The client brief, usually, is pointing out a business problem they are trying to solve. Typically, the client has identified a need that they see potential incremental revenue generated through a design solution. Our job, as an agency, is to understand that business problem first. Then, our philosophy is to create a solution that is best for the customer. We believe that if you can solve the business problem through the lens of a customer insight or need, then you can have a successful project.”—IN-DEPTH INTERVIEW: Huge Inc’s Joe Stewart | Creative Bloq (via indigenadigital)
"VSP" Very Special People*
